PPS – Redefined customer approach with SugarCRM
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About This Project

A transformed sales process and redefined customer approach with SugarCRM


PPS – a market-leading supplier to the Scandinavian manufacturing and packaging industry – was facing increased complexity in projects and a long sales cycle involving a switch to SugarCRM:


“We needed a cost-effective and flexible system to accelerate an important transformation of our sales organisation with improved customer interactions and a new and enhanced role of account management. Our mission was to build a smoother sales process and place greater responsibility on the individual account managers to increase control of the sales cycle and contribute to closer customer relations,” says Søren Pedersen, Sales Director, PPS.



  • Control of the sales cycle
  • Customer centricity
  • Increased transparency and knowledge sharing across sales organisation
  • Enhanced business
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