27 Mar Disrupt the CRM Status Quo – Free Breakfast Seminar
Disrupt the CRM Status Quo
Free Breakfast Seminar in Stockholm the 23rd of May
Tuesday 23rd of May
Radisson Waterfront Hotel
Nils Ericsons Plan 4 – Stockholm
Are you challenging the Status Quo or just following the crowd?
You need to be different to compete in today’s hyper-connected markets. If you’re not the disruptor, somebody is disrupting you. The key to winning is delivering a unique and compelling customer experience. But how can you go against the status quo and become a winner?
Join us for an inspiring Seminar
Learn how to challenge the status Quo and stand out from the herd. You will get insights and actionable takeaways from current trends, challenges and experiences from experts in the industry, so don’t miss out!
Why you need to disrupt the Status Quo:
57% of buying process is complete before sales is contacted
85% of sales meetings do not meet customer expectations
B2B customers say they care most about product and price…but, what they really want is a great customer experience
74% of sales organisations have poor CRM adoption by sales
Source: Forrester, CSO Insights, McKinsey
|8:30||Registration and breakfast|
|9:00||Welcome by DRI-Nordic|
|9:10||Disrupt the CRM Status Quo – an extraordinary new approach to CRM: Meet Clint Oram – CMO and co-founder of SugarCRM and learn how to go against the status quo by delivering unique customer experiences.|
|09:50||Doing business from the customer’s perspective: Meet Phil Winters, Leading Customer Journey Expert who has helped brands like Deutsche Bank, Trip Advisor and US Bank to manage the customer Journey in practice and redefine the concept of customer engagement. He will demonstrate how to build actionable customer journeys and how to use them in practice.|
|10:30||Act-On: Market smarter not harder with Marketing Automation: Are you ready for the intelligence to map the customer’s journey and adapt your communication strategy according to each individual? Learn how to use Marketing Automation to transform the way you engage and build relationships with your buyers.|
|11:10||Customer Case: NOTE: Why the right CRM matters! Fredrik Schultz, Vice President.|
|12:00||Lunch and Networking|