Customer Journey Mapping – Rethink your business
Customer journey mapping, business, customer agenda, customer journey ebook, ebook, decision map, customer strategy, DRI-Nordic
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Intensive Workshop


Customer IMPACT™ Agenda©


Tailor your customer strategy to the way your customers make their purchase decisions!

This workshop will help you:

  • Visualize YOUR customers’ decision cycle – and evaluate where you can have an impact
  • Determine which touchpoints are most important to your customers at each phase of the decision cycle
  • Ascertain your company’s current state regarding interactions with your customers
  • Adapt and develop communication channels to your customers’ needs
See full Workshop Program

We need to rethink the customer experience
and start thinking like our customers do

Sometimes, taking a step backwards is the only way to get a running start. That’s what looking at the entire customer decision cycle does for your understanding of the customer: it gives you the opportunity to initiate interactions with individuals before they’ve ever even bought anything from you.

Are your internal processes supporting your customers’ entire decision cycle?

In traditional CRM terminology, the customer experience only begins once a consumer purchases and starts using a product or service, which leaves quite a lot of the customer’s actual experience with an organisation off the table. However, meaningful consideration of the interactions that happen before the customer ever directly engages with you can have far-reaching effect.

We can help you to reorient your business and adopt the Customer Agenda into your daily business practice

Customer Journey Mapping


We are specialised in helping our clients create the best starting point for business improvements. Our consultants are certified in The Customer Impact Qualification Program and possessing relevant business management skills, experience and qualifications in order to assist organisations in reorienting their customer’s perspective. Our key formula is the Customer Decision Journey Map, which is the compass in designing, planning and realising an effective customer strategy. Via our effective workshop program, we help our clients to build applicable customer journeys as the foundation for establishing and prioritising  activities and initiatives across the entire customer-facing chain: from marketing and sales to onboarding and renewal.

Turning strategy into daily business practice


We coach and facilitate your organisation through the critical steps of planning and executing your customer strategy and help you effectively incorporate the customer perspective into your daily business practice. Our consultancy and services are centred around a selection of market-leading solutions and complimentary products, and the result of more than 10 years’ experience and in-depth expertise turning winning strategies into concrete results.


Free Ebook: 5 steps to reorient your business

A practical guide to building a Customer Decision Map

Learn how to see the world as your customers do.

Download your eBook

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